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Tencent Advertising Technology
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Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

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Latest from Tencent Advertising Technology

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Tencent Advertising Technology
Tencent Advertising Technology
May 21, 2021 · Artificial Intelligence

Tencent Advertising Algorithm Competition Live Stream FAQ: Using Angel Platform, Resource Configuration, and Embedding Evaluation

The livestream FAQ from the 2021 Tencent Advertising Algorithm Competition explains how to run baselines with Angel without coding, configure Angel resources for different algorithms, and assess the quality of trained embedding vectors using supervised validation, clustering visualisation, and domain‑specific heuristics.

AIAlgorithm CompetitionAngel platform
0 likes · 4 min read
Tencent Advertising Algorithm Competition Live Stream FAQ: Using Angel Platform, Resource Configuration, and Embedding Evaluation
Tencent Advertising Technology
Tencent Advertising Technology
May 19, 2021 · Artificial Intelligence

Experience Sharing on Using Tencent TI-ONE Platform for Advertising Algorithm Competition

This article shares personal experiences and insights from using Tencent's TI-ONE machine learning platform in the 2020 Tencent Advertising Algorithm Competition, covering platform features, development modes, resource management, and lessons learned for future participants.

Advertising CompetitionGPU computingNotebook Mode
0 likes · 6 min read
Experience Sharing on Using Tencent TI-ONE Platform for Advertising Algorithm Competition
Tencent Advertising Technology
Tencent Advertising Technology
Apr 12, 2021 · Artificial Intelligence

GuideBoot: A Guided Bootstrap Method for Solving Exploration‑Exploitation in Online Advertising

The article explains the exploration‑exploitation dilemma in recommendation systems, introduces the GuideBoot algorithm—an innovative guided bootstrap approach for contextual bandits—describes its Bayesian and non‑Bayesian foundations, presents experimental results on synthetic and real advertising data, and discusses an online learning extension.

Exploration-ExploitationGuideBootOnline Advertising
0 likes · 11 min read
GuideBoot: A Guided Bootstrap Method for Solving Exploration‑Exploitation in Online Advertising
Tencent Advertising Technology
Tencent Advertising Technology
Nov 26, 2020 · Artificial Intelligence

Representative Negative Instance Generation for Online Ad Targeting (RNIG)

Researchers from Tencent Ads and Tsinghua University introduced a novel Generative Adversarial framework, the Representative Negative Instance Generator (RNIG), which creates high‑quality representative negative samples from exposure data to mitigate data imbalance and selection bias, achieving superior performance on CIKM‑2020 ad targeting benchmarks.

Ad TargetingGenerative Adversarial Networksnegative sampling
0 likes · 8 min read
Representative Negative Instance Generation for Online Ad Targeting (RNIG)
Tencent Advertising Technology
Tencent Advertising Technology
Nov 5, 2020 · Artificial Intelligence

Graph-based Evidence Aggregating and Reasoning (GEAR): A Graph Neural Network Approach to Fact Verification

The article introduces the GEAR model, a graph‑based evidence aggregation and reasoning framework that leverages BERT representations and graph neural networks to improve multi‑evidence fact verification, discusses its challenges, experimental gains on the FEVER dataset, and potential applications such as fake‑news detection and knowledge‑graph validation.

Evidence AggregationFact VerificationNatural Language Processing
0 likes · 8 min read
Graph-based Evidence Aggregating and Reasoning (GEAR): A Graph Neural Network Approach to Fact Verification
Tencent Advertising Technology
Tencent Advertising Technology
Oct 29, 2020 · Artificial Intelligence

Large-Scale User Visits Understanding and Forecasting with Deep Spatial-Temporal Tensor Factorization Framework

This article discusses a deep spatial-temporal tensor factorization framework for large-scale user visits understanding and forecasting, addressing challenges in advertising inventory prediction and demonstrating significant improvements over traditional methods.

Artificial IntelligenceData ScienceDeep Learning
0 likes · 9 min read
Large-Scale User Visits Understanding and Forecasting with Deep Spatial-Temporal Tensor Factorization Framework
Tencent Advertising Technology
Tencent Advertising Technology
Sep 29, 2020 · Artificial Intelligence

The Power of Data and AI: Highlights from the 2020 Tencent Advertising Algorithm Live Week

The 2020 Tencent Advertising Algorithm Live Week presented expert insights on federated learning, machine learning, big data, and deep‑learning applications in advertising, offering a comprehensive Q&A that explains how massive data fuels AI breakthroughs and reshapes business problem solving.

big datamachine learning
0 likes · 11 min read
The Power of Data and AI: Highlights from the 2020 Tencent Advertising Algorithm Live Week