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Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

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Latest from Tencent Advertising Technology

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Tencent Advertising Technology

Jul 17, 2024 · Artificial Intelligence

Ads Recommendation in a Collapsed and Entangled World: Tencent's Innovations in Feature Encoding, Dimensional Collapse Mitigation, and Interest Disentanglement

This article summarizes Tencent Advertising's recent research on recommendation models, covering comprehensive feature encoding techniques, solutions to embedding dimensional collapse through multi‑embedding paradigms, and novel methods such as STEM and AME to disentangle conflicting user interests across multiple tasks.

AdvertisingEmbeddingMulti-Task Learning

0 likes · 20 min read

Ads Recommendation in a Collapsed and Entangled World: Tencent's Innovations in Feature Encoding, Dimensional Collapse Mitigation, and Interest Disentanglement

Tencent Advertising Technology

Mar 30, 2023 · Artificial Intelligence

Tencent's Taiji Machine Learning Platform: End-to-End MLOps for Advertising

Tencent’s Taiji machine learning platform, a cloud‑native, distributed parameter‑server system, provides end‑to‑end MLOps for advertising by integrating data ingestion, feature engineering, model training, evaluation, deployment, and monitoring, supporting massive models up to billions of parameters while improving efficiency, scalability, and resource management.

Distributed TrainingMLOpsMachine Learning Platform

0 likes · 18 min read

Tencent's Taiji Machine Learning Platform: End-to-End MLOps for Advertising

Tencent Advertising Technology

Mar 28, 2023 · Operations

Experimental Design for Two-Sided Markets in Advertising Scenarios

This article discusses experimental design challenges in two-sided markets, particularly in advertising scenarios, and presents various methods including four-table experiments, counterfactual interleaving, and contingency table joint sampling to address issues like network effects and competition between supply and demand sides.

A/B testingAdvertisingcontingency table sampling

0 likes · 14 min read

Experimental Design for Two-Sided Markets in Advertising Scenarios

Tencent Advertising Technology

Mar 10, 2023 · Artificial Intelligence

Optimizing Large-Scale Model Training with Tencent's AngelPTM and ZeRO-Cache

This article presents Tencent's latest advancements in large‑scale model training, detailing the AngelPTM framework and its ZeRO‑Cache optimization techniques that reduce memory and storage costs, improve hardware utilization, and achieve high‑performance training for trillion‑parameter AI models across various applications.

AI ModelsAngelPTMLarge-Scale Training

0 likes · 14 min read

Optimizing Large-Scale Model Training with Tencent's AngelPTM and ZeRO-Cache

Tencent Advertising Technology

Mar 2, 2023 · Artificial Intelligence

Tencent's HunYuan‑NLP 1T Large‑Scale AI Model: Training Techniques, Optimization, and Real‑World Applications

This article details Tencent's development of the 1‑trillion‑parameter HunYuan‑NLP model, covering its MoE architecture, cost‑effective pre‑training strategies, distributed training framework, model compression toolkit, and successful deployment across advertising, gaming, and other Tencent services.

AI infrastructureMixture of Expertslarge language model

0 likes · 17 min read

Tencent's HunYuan‑NLP 1T Large‑Scale AI Model: Training Techniques, Optimization, and Real‑World Applications

Tencent Advertising Technology

Feb 17, 2023 · Big Data

Cost Optimization and Mixed‑Resource Deployment in Tencent's Taiji Machine Learning Platform

The article details how Tencent's Taiji machine‑learning platform reduces training costs and improves efficiency for large‑scale advertising models by leveraging cloud‑native mixed‑resource strategies—including online idle, offline elastic, and compute‑resource sharing—while maintaining high service stability through advanced scheduling, fault‑tolerance, and resource‑prediction techniques.

Machine Learning PlatformTencentbig data

0 likes · 16 min read

Cost Optimization and Mixed‑Resource Deployment in Tencent's Taiji Machine Learning Platform

Tencent Advertising Technology

Dec 27, 2022 · Big Data

Design and Optimization of Tencent Advertising Log Data Lake Using Iceberg, Spark, and Flink

The article details how Tencent Advertising re‑architected its massive log pipeline by consolidating heterogeneous real‑time and offline logs into an Iceberg‑based data lake, introducing multi‑level partitioning, Spark and Flink ingestion, and numerous performance and cost optimizations for scalable big‑data analytics.

FlinkIcebergLog Processing

0 likes · 20 min read

Design and Optimization of Tencent Advertising Log Data Lake Using Iceberg, Spark, and Flink

Tencent Advertising Technology

Dec 20, 2022 · Artificial Intelligence

Modeling Advertising Attractiveness: Data Analysis, Pairwise Learning, and DeepFM Optimization

This article presents a comprehensive study on estimating video ad attractiveness by analyzing 3‑second completion rates, proposing pairwise MLP and DeepFM models, introducing hierarchical sampling and multimodal features, and demonstrating practical deployment improvements in material recommendation and ad ranking.

AdvertisingModel Interpretabilityattractiveness

0 likes · 16 min read

Modeling Advertising Attractiveness: Data Analysis, Pairwise Learning, and DeepFM Optimization

Tencent Advertising Technology

Dec 15, 2022 · Artificial Intelligence

AI‑Driven Element Selection for Advertising Video Creative Generation

This article explains how Tencent's advertising system leverages multimedia AI techniques—including multi‑armed bandit, pairwise learning, and DeepFM models—to automatically select optimal templates, music, and stickers for image and video assets, thereby reducing production cost, improving creative quality, and boosting ad performance.

MABMultimediaadvertising AI

0 likes · 17 min read

AI‑Driven Element Selection for Advertising Video Creative Generation

Tencent Advertising Technology

Dec 14, 2022 · Artificial Intelligence

A Unified Guaranteed Impression Allocation Framework for Online Display Advertising

This paper proposes a unified guaranteed impression allocation framework (UGA) that jointly models and optimizes contract and real‑time bidding ads, formulates the problem as a non‑convex QCQP, and demonstrates through offline and online experiments that UGA significantly improves platform and advertiser revenue compared to baseline methods.

AdvertisingQCQPimpression allocation

0 likes · 12 min read

A Unified Guaranteed Impression Allocation Framework for Online Display Advertising