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Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

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Latest from Tencent Advertising Technology

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Tencent Advertising Technology
Tencent Advertising Technology
Sep 3, 2025 · Artificial Intelligence

Boosting Ads Revenue: LFM4Ads’ Full‑Representation Multi‑Granular Transfer Raises GMV 2.45%

Tencent's LFM4Ads introduces a full‑representation, multi‑granular knowledge transfer framework that moves user, item, and cross representations from a large foundation model to downstream tasks, achieving up to 2.45% platform GMV uplift across more than ten advertising scenarios.

Knowledge Transferads recommendationfoundation model
0 likes · 12 min read
Boosting Ads Revenue: LFM4Ads’ Full‑Representation Multi‑Granular Transfer Raises GMV 2.45%
Tencent Advertising Technology
Tencent Advertising Technology
Aug 27, 2025 · Artificial Intelligence

How Three Undergrads Turned a Last‑Minute Team into a Top‑4 Finish in Tencent’s AI Competition

A trio of freshly graduated undergraduates formed a team just two days before the deadline, overcame early setbacks by reordering feature engineering, leveraged score‑driven decisions, and ultimately surged to fourth place in Tencent's highly competitive algorithm contest, illustrating resilience and practical AI teamwork.

AI competitionTencentfeature engineering
0 likes · 7 min read
How Three Undergrads Turned a Last‑Minute Team into a Top‑4 Finish in Tencent’s AI Competition
Tencent Advertising Technology
Tencent Advertising Technology
Jul 17, 2025 · Artificial Intelligence

LEADRE: Knowledge‑Enhanced LLMs Supercharge Display Ad Recommendations

The paper introduces LEADRE, a multi‑faceted knowledge‑enhanced large language model‑driven display advertisement recommender that tackles user interest modeling, knowledge alignment, and low‑latency deployment, achieving significant GMV gains in Tencent’s ad platforms through innovative prompt engineering, semantic alignment, and TensorRT‑accelerated inference.

Knowledge AlignmentLLMTensorRT
0 likes · 16 min read
LEADRE: Knowledge‑Enhanced LLMs Supercharge Display Ad Recommendations
Tencent Advertising Technology
Tencent Advertising Technology
Jan 9, 2025 · Artificial Intelligence

Applying Large Language Models to Search Advertising: End‑to‑End Generative Recall and System Optimizations

This report details how large language models (LLMs) were integrated into Tencent's search advertising pipeline—from early extraction‑distillation experiments in 2023 to a 2024 end‑to‑end generative recall architecture—showing significant improvements in relevance, diversity, and revenue through knowledge injection, supervised fine‑tuning, constrained beam‑search decoding, and high‑performance inference services.

AILLMbeam search
0 likes · 11 min read
Applying Large Language Models to Search Advertising: End‑to‑End Generative Recall and System Optimizations
Tencent Advertising Technology
Tencent Advertising Technology
Dec 27, 2024 · Artificial Intelligence

Tencent's AutoML Research for Advertising Recommendation Systems

This article outlines Tencent's AutoML research, presenting several recent papers that introduce novel neural architecture search, feature selection, pooling, embedding size, and hyper‑parameter optimization techniques to improve the efficiency, accuracy, and scalability of large‑scale advertising recommendation systems.

AutoMLEmbedding Size Searchhyperparameter optimization
0 likes · 10 min read
Tencent's AutoML Research for Advertising Recommendation Systems
Tencent Advertising Technology
Tencent Advertising Technology
Dec 6, 2024 · Big Data

Building a High‑Performance Advertising Feature Data Lake with Apache Iceberg at Tencent

Tencent's advertising team replaced a traditional HDFS‑Hive warehouse with an Apache Iceberg‑based data lake, adding primary‑key tables, multi‑stream merging, adaptive compaction, and Spark SPJ optimizations to achieve minute‑level feature update latency, 10× back‑fill speed, and up to 60% storage savings.

Big DataCDCData Lake
0 likes · 25 min read
Building a High‑Performance Advertising Feature Data Lake with Apache Iceberg at Tencent
Tencent Advertising Technology
Tencent Advertising Technology
Nov 8, 2024 · Artificial Intelligence

Optimizing Real-Time Bidding: Machine Learning Approaches for Bid Shading and Winning Price Prediction

This article explores advanced machine learning techniques for optimizing bid shading in real-time advertising auctions, introducing a mixed censorship multi-task learning framework and a cost-effective active learning strategy to accurately predict winning price distributions and overcome sample selection bias.

Active LearningAuction MechanismsBid Shading
0 likes · 16 min read
Optimizing Real-Time Bidding: Machine Learning Approaches for Bid Shading and Winning Price Prediction
Tencent Advertising Technology
Tencent Advertising Technology
Oct 23, 2024 · Artificial Intelligence

FedMix: Boosting Vertical Federated Learning with Data Mixture

This paper introduces FedMix, a method that enhances vertical federated learning by mixing aligned and unaligned data, theoretically demonstrating the value of unaligned data and empirically achieving over 10% ROI improvement and significant AUC gains while keeping computational and communication overhead low.

data mixturefederated learningprivacy
0 likes · 11 min read
FedMix: Boosting Vertical Federated Learning with Data Mixture
Tencent Advertising Technology
Tencent Advertising Technology
Oct 17, 2024 · Artificial Intelligence

Long Sequence Modeling for Advertising Recommendation: TIN, Disentangled Side‑Info TIN, Stacked TIN, and Target‑aware SASRec

This article presents a comprehensive solution for heterogeneous long‑behavior sequence modeling in advertising recommendation, introducing the TIN backbone, Disentangled Side‑Info TIN, Stacked TIN, and Target‑aware SASRec, along with platform‑level optimizations that enable million‑scale sequences while delivering significant online performance gains.

AdvertisingDeep LearningSequence Modeling
0 likes · 15 min read
Long Sequence Modeling for Advertising Recommendation: TIN, Disentangled Side‑Info TIN, Stacked TIN, and Target‑aware SASRec