Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
This article explores how understanding and leveraging user emotions—through theories like the SCARF model, emotional value concepts, and behavioral design—can optimize red‑packet collection flows, increase user motivation, and improve overall product experience.
This article shares practical definitions of collaboration and efficiency, explains the balance between output and capacity, and introduces four reusable table templates that streamline requirement communication, design review, and iteration tracking, helping teams save time, reduce friction, and improve overall workflow effectiveness.
This article explains what information architecture is, why it matters, outlines its main structural types, and offers a combined top‑down and bottom‑up approach for designing effective product information frameworks.
This article outlines a step‑by‑step methodology for creating “explosive” product landing pages, covering how to uncover product highlights, craft compelling presentations, address user doubts, and continuously refine designs using data, illustrated with detailed case studies of a Wi‑Fi router and AI course offerings.
This article walks through the complete audio post‑production workflow for an animation short, covering sound‑effect sourcing, dialogue recording, sound‑design categories, AU preprocessing, and AE syncing, while sharing practical tips and resource links for creators.
This article outlines a practical, three‑step framework—filter, connect, and analyze—to transform raw user feedback into clear, prioritized product requirements, using target‑user personas, experience mapping, and the KANO model for effective iteration planning.
This article explains why competitive analysis matters beyond simple price comparison, outlines a goal‑oriented mindset, details how to conduct analysis at different product lifecycle stages, presents a multi‑layered analytical framework, and shows how to turn insights into concrete product improvements.
This article analyzes the consumption habits of China’s Gen Z, identifies their preferences for personalized, story‑driven brands, and proposes design, branding, and marketing improvements—such as visual noise reduction, flow optimization, brand‑color revamp, and systematic promotion tactics—to help JD Supermarket win the emerging youth market.
This guide outlines how to prepare, conduct, and follow up on design review meetings—covering participant analysis, thorough solution documentation, effective presentation techniques, stakeholder engagement, and post‑review actions—to help designers confidently secure approval and improve project outcomes.
This article explains the core principles of information design—proximity, dynamics, adaptation, emphasis, pre‑placement, direct access, minimal folding, and default guidance—and shows how applying them in backend interfaces improves visibility, efficiency, and user satisfaction.
