Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
The article outlines JD’s design of a unified social‑relationship front‑end module, detailing current data‑island problems, user‑value requirements, visual guidelines, functional integration, and simplified friend‑adding flows to boost acquisition, engagement, and conversion across the platform.
This article explains the purpose of dark mode, outlines design principles such as layer hierarchy, color contrast, saturation, text opacity, and state representation, and distinguishes dark mode from night mode, providing practical guidelines for creating accessible and visually appealing dark‑theme interfaces.
This guide explains how to create an attractive, viewer‑friendly live‑streaming studio by managing safe zones, choosing vertical formats, optimizing overlay placement, arranging the host’s position, and selecting clean backgrounds, all while keeping costs low and boosting audience engagement.
This article explains the importance of standardization in multi‑party research projects, outlines the roles and responsibilities of each team member, and details a comprehensive 12‑step workflow—from demand communication to project settlement—to improve quality, coordination, and efficiency.
This article explores the challenges of displaying negative or "less‑is‑better" metrics with progress bars, examines real‑world examples such as remaining storage, countdowns, and expense tracking, and proposes UI patterns like inverted bars, gauges, segmented steps, and clear textual cues to improve user understanding.
This guide breaks down the entire 11.11 e‑commerce promotion workflow—from pre‑sale preparation and visual scene construction to peak‑period incentives, live‑stream tactics, and post‑event analysis—offering actionable design and planning tips to boost store performance.
This article explores how to design a healthy e‑commerce game ecosystem by breaking down its architecture into three layers—basic loops, resource cycles, and social interactions—detailing closure mechanisms, resource functions, conversion paths, social modules, and a real‑world case study of the “Jingqi World” platform.
This tutorial explains how to create well‑balanced e‑commerce games that combine commercial goals with engaging gameplay, covering research foundations, design principles, flow models, social dynamics, and practical development processes to drive both user acquisition and retention.
This article explains how applying a systematic "super organization" method—capturing information, filtering viewpoints, and defining clear tasks—helps B2B designers uncover the true nature of problems, streamline communication, and create effective, user‑focused solutions.
This article explains why simple single‑feature analysis can miss important user groups, introduces decision trees—especially the CHAID algorithm—as a way to uncover multi‑attribute segments, and provides step‑by‑step instructions for building descriptive and predictive trees in SPSS, including how to interpret tree visuals and benefit tables.
