Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
This article explains what user experience maps are, when they should be applied, the value they bring to product strategy, and provides step‑by‑step guidance illustrated with two real‑world renovation case studies.
The article explains how the Tongtian Tower platform’s automatic design‑to‑floor generation, leveraging Sketch parsing and RELAAAY asset management, reduces page‑building steps, cuts construction time by 40%, and enhances flexibility for designers, operators, and merchants.
The article recounts a JD product manager’s year‑long journey developing the Content Assistant app, sharing practical lessons on product vision, login design, live‑stream shortcuts, video audit, single‑product creation, selection tools, privacy compliance, and release management for mobile e‑commerce creators.
Screen efficiency measures the commercial value generated per unit screen area; by optimizing floor placement, increasing effective information ratio, arranging slots strategically, and improving content presentation, e‑commerce pages can significantly raise exposure UV and GMV, as illustrated through data‑driven examples and visual analyses.
This article examines the design strategies behind the T‑level interactive game for Double‑11, detailing how a clear gameplay framework, continuous content feedback, and layered user segmentation were used to lower entry barriers, increase retention, and expand coverage, ultimately driving significant UV growth.
This article details JD’s strategic redesign of its WeChat mini‑program, outlining user‑centric insights, framework and feed upgrades, diversified navigation, brand mind‑set enhancements, and entertainment‑driven features that together create a more engaging, efficient, and enjoyable shopping experience.
This case study details the redesign of an unmanned vehicle monitoring interface, outlining project background, analysis of user challenges, brand and visual upgrades, adaptive layout strategies, and efficiency improvements that reduced vehicle handling time by 20% while enhancing user comfort and operational workflow.
This article compares B‑end and C‑end product design priorities, explains their underlying similarities, and presents a detailed case study of the 京象 delivery app where a C‑end promotional activity was integrated into a B‑end product to boost efficiency, conversion and user experience.
This article explains how design creates business value by aligning design thinking with business goals, user needs, and product constraints, and introduces practical frameworks such as the SKS and GAM models for deriving design objectives and quantifying their impact.
This article walks through a real‑world B‑end product redesign, explaining how to understand functional requirements, restructure the page layout, apply visual design principles, and manage tight project timelines to create an intuitive, efficient user interface.
