Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
Behavioral design breaks the user journey into four stages—attracting attention, decision-making, action, and sustained use—and by applying targeted design techniques at each step, designers can enhance engagement, improve the experience, and significantly lower the risk of user churn.
This article explains what a design system is, its evolution and composition, distinguishes components from controls, breaks down a button into foundational elements, and shows how atomic properties of color, symbol, and position combine to create reusable UI components following DRY principles.
The article analyzes JD’s APP 11.0 visual redesign, detailing the new design philosophy, simplified icons, interactive splash screens, brand‑IP integration, unified material language, and promotional video strategy, all aimed at creating a simpler, more joyful shopping experience for diverse users.
This article explains the design and implementation of NutUI’s Collapse component, covering its basic interaction, animation techniques using height and transform, flexible header customization, slot-based extensions, SCSS variable usage, and Vue3 provide/inject communication, all illustrated with practical code examples.
This guide details RELAAAY's icon design system, covering standardized size specifications, line widths, corner radii, iconfont advantages, usage rules, and practical steps for creating, updating, and deploying single‑color icon fonts across platforms.
The article explores the rise of experience management in China, defines its scope, explains its strategic importance, outlines a three‑layer model (data, system, operation), and predicts future trends toward finer, more diversified, and smarter practices.
BMW has launched a fully functional digital twin of its German factory in the metaverse, complete with 120 virtual employees, demonstrating how high‑fidelity simulations using tools like Omniverse, Character Creator, Actorcore, and mobile scanning apps enable risk‑free testing, rapid iteration, and new workflows across industries.
This article explains how B‑end designers can quantify page experience using Google Core Web Vitals—introducing metrics such as Most Meaningful Paint, First Operation Delay, and Cumulative Design Difference—and provides practical steps for setting thresholds, collecting data, and continuously optimizing performance.
This article explores the concept of user insight, contrasting it with user experience, and presents a multi‑dimensional framework—including relative, dynamic, vector, and layered perspectives—to help product teams generate actionable, high‑value insights throughout the product lifecycle.
This article explains how product researchers can tap into massive user comment data using NLP tools to identify pain points, sentiment, and opportunities, offering practical scenarios and tool recommendations for e‑commerce, offline retail, and app platforms.
