Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
This article explains the concept of a User Research Business Partner (UBP), introduces system thinking fundamentals, and shows how applying causal loop diagrams and systematic analysis can help product teams uncover deeper user needs, avoid surface‑level traps, and deliver measurable business impact.
This guide explains how to combine user research with co‑creation workshops, defines the concept, outlines five workshop types, and details a practical six‑step method—including preparation, structure, materials, facilitation, and post‑workshop delivery—to turn insights into actionable outcomes.
This guide walks beginners through every step of producing a high‑quality user‑research report—from preparing data and PPT templates, planning time, building a clear structure, adding evidence and insights, to polishing and reviewing the final presentation.
This case study details how JD.com’s 11.11 mobile commerce event combined commercial‑driven visual concepts, interactive micro‑games, and front‑end performance optimizations to achieve over 200% growth in dwell time, 330% higher click‑through rates, and a 106% increase in order value.
This case study details JD.com's 11.11 home‑appliance campaign, covering project background, brand goals, consumer‑centric design thinking, visual creativity with interactive scenes, front‑end performance optimizations, AB‑testing results, and insights on turning design into measurable commercial value.
This article reviews fifteen specific UI changes Etsy implemented on its product pages in 2020, explaining how larger search areas, repositioned image selectors, revamped price displays, enhanced reviews, and other tweaks improved visibility, usability, and brand perception for shoppers.
This article examines how data‑driven design decisions across header images, interactive floors, and template optimizations during the 11.11 shopping event dramatically increased click‑through rates, revealing actionable insights for commercial value, user experience, and conversion optimization.
This tutorial explains how ProtoPie uses the simple "layer + trigger + feedback" principle to create high‑fidelity interactive prototypes, covering basic concepts, a step‑by‑step click‑to‑zoom example, animation tweaks, conditional logic, and tips for extending prototypes in more complex projects.
This article explains how designing a dual core‑loop system—combining short internal loops with larger external loops—creates meaningful gamified experiences that boost user motivation, engagement, and retention while avoiding the pitfalls of overly simplistic badge‑only approaches.
This article analyzes the shortcomings of a button‑heavy rule‑expression editor for B2B customer‑service whitelists and proposes keyboard‑centric input, card‑based visual grouping, and drag‑and‑drop modularity to dramatically improve editing speed, readability, and maintenance efficiency.
