Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
This article explains how AI‑powered generative design transforms traditional design workflows by automating complex creations, enabling rapid iteration, highlighting both its efficiency gains and the paradox of too many choices, and showcases accessible online tools and striking artistic examples.
This article explains how an IP smart image library was built to automate pattern creation, outlines the evolution of its generation rules, and shows how aligning implementation and mental models leads to an intuitive interface that satisfies both novice and advanced users.
This article explains flash sale fundamentals, introduces the Fogg behavior model, and details how motivation, ability, and trigger elements can be strategically applied to design effective flash‑sale venues that boost user conversion and overall e‑commerce performance.
This article details how a team transformed the constraints of the 2020 pandemic into a holiday gift‑box project, developing a travel‑themed “DOGA’S HOLIDAY” concept through brainstorming, product selection, 2D‑3D design iterations, and cost‑focused material decisions.
The 2020 Lego V2.0 redesign overhauled the multi‑terminal UI component library by redefining user roles, restructuring site architecture, simplifying visuals, improving component search and drag‑and‑drop adaptability, and establishing clear motion design principles to enhance developer productivity and overall user experience.
This article explains what experience measurement is, why it matters for product teams, and outlines a five‑step framework—breaking down indicators, collecting data, diagnosing issues, optimizing designs, and continuously monitoring—to turn subjective user experience into concrete, science‑based metrics that drive product value.
This article uses the "Shake JD Beans" mini‑game as a case study to illustrate how thoughtful UI layout, clear guidance, timely feedback, and contextual information can turn a simple sign‑in activity into an engaging experience that drives continuous user participation and higher conversion.
This reflective case study examines how a new internal testing tool’s promotional email evolved from a playful, cocktail‑themed concept to a concise, developer‑focused design, highlighting the importance of aligning creativity with user expectations, product tone, and effective communication.
This article explains how a B2B product team can objectively measure and improve user experience and satisfaction by using a structured usability evaluation system, the FLOE framework, which defines four core dimensions, 19 indicators, and a step‑by‑step implementation process.
This article traces the historical roots of blind‑box marketing, dissects its addictive psychological and behavioral mechanisms, compares them with traditional red‑packet growth tactics, and outlines how these insights were applied to design a low‑cost, high‑engagement interactive promotion for JD International.
