Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
This article explains why interview guides are essential for novice user researchers, outlines the fundamentals of qualitative research, and provides a step‑by‑step framework—including structure, content, and phrasing—to create comprehensive, efficient, and data‑rich interview outlines.
Learn what the Price Sensitivity Measurement (PSM) model is, how to design questionnaires, select samples, clean data, process tables, draw charts, and determine optimal price points, with step‑by‑step guidance and visual examples for effective product pricing research.
This article explains how to apply classic fieldwork methods to retail store visits, outlining why they matter, how to choose target stores, and the detailed 5W1H research design needed for insightful in‑store observations.
This guide explains how to prepare, execute, and wrap up online agile co‑creation workshops by defining clear goals, selecting the right participants, assigning organizer roles, and choosing effective digital tools to ensure productive remote collaboration.
This article examines behavior‑oriented enterprise data dashboard design, classifying data product types, analyzing user roles and scenarios, and presenting design principles, methods, and iterative practices to improve usability, accuracy, and efficiency for analysts, managers, and executives.
This whitepaper reveals how JD’s Linglong instant‑creative generation engine leverages AI, big‑data analytics, and modular design to automate personalized e‑commerce ad creation, presenting data‑driven insights on color, style, and audience preferences across multiple product categories to boost click‑through and conversion rates.
This article analyzes user‑centered requirements for e‑commerce promotion pages—readability, precision, and layout modules such as header banners, coupons, and product floors—to help designers create clear, compelling, and conversion‑focused shopping experiences during frequent large‑scale sales events.
This article outlines how cultural preferences, reading directions, address formats, and visual conventions across more than 220 countries shape international B2B UI design, and provides concrete presentation, behavior, and business‑level strategies for creating inclusive, adaptable interfaces.
This article explains what a user experience map is, outlines its essential and optional components, and provides a detailed four‑step process—including goal definition, scenario clarification, research execution, and insight visualization—to help product teams create actionable UX maps.
This article explains JD Cloud's visual design system, detailing the design thinking, core principles, color and texture usage, grid and size specifications, and the composition of 3D, 2.5D, and linear icons to create a consistent, technology‑focused brand image across multiple scenarios.
