Tagged articles

omnichannel marketing

2 articles · Page 1 of 1
Digital Planet
Digital Planet
Oct 19, 2026 · Industry Insights

Junlebao Unifies Milk Powder & Fresh Milk Users in Single Ledger

Junlebao, China's leading dairy company, is transitioning from milk powder to fresh milk while building a unified user data platform via QR codes and digital tools to track cross-category consumer behavior, but faces challenges integrating fragmented systems and aligning incentives across its vast distribution network.

JunlebaoQR code marketingcustomer lifetime value
0 likes · 22 min read
Junlebao Unifies Milk Powder & Fresh Milk Users in Single Ledger
Digital Planet
Digital Planet
Oct 16, 2026 · Industry Insights

Coca-Cola's Omnichannel Strategy: Turning Brand Love into Measurable Consumption

The article analyzes Coca-Cola's shift from deep distribution to omnichannel fan marketing, detailing how the beverage giant integrates content creators, retail media, and AI-driven attribution to connect marketing spend with actual consumption, using China's 101 model and World Cup campaigns as case studies.

AI in marketingCoca-Colabrand loyalty
0 likes · 19 min read
Coca-Cola's Omnichannel Strategy: Turning Brand Love into Measurable Consumption